Exclusive Embroideries and Luxurious Designs

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Meet the Designer

"Design is intelligence made visible."
With an experience of almost 20 years in the industry, Sheetal Batra is a designer who established her label with an intention to revive traditional designs with a contemporary touch. Procuring most of her knowledge though experience, something that started as a passionate hobby for her, soon became a fulfilling career. She has catered to a widespread clientele of women including but not limited to millennial brides, who have all been well pleased with her work.

Available by appointment at her flagship store, the designer truly believes that couture garments are the essence of the Indian aesthetic. With her impeccable vision and professionalism, she transforms her designs into exceptional works of art that are appreciated by several women in India and overseas.

Our Story

Setting out as a bespoke identity that ardently honours the Indian aesthetic, designer Sheetal Batra seeks inspiration in the traditional opulence and gentle evocations of a bygone era. We aspire to create timeless pieces that celebrate the charm of our exquisite heritage, while revelling in a passionate fervour to blend our culture with fashion and luxury.

Since its launch in 2002, our brand has shown a unique assemblage of handcrafted and intricately embellished pieces comprising of soulful motifs and delicate silhouettes. From the elegantly embroidered Naaz bridal collection, to the exquisite Inaayat heritage pieces, each aspect of our work is rooted in the intricacies of our eclectic culture.

Our carefully designed collection ranges from trailblazing statement pieces to simple, yet self indulgent everyday wear. Combining immaculate quality with unparalleled customer service, we pride ourselves in our loyal and globally expanding clientele. Our bridal wear, couture and pret line showcase our finest, authentic Indian designs and can be found at our flagship store, located in the heart of New Delhi.

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Brand Reach

Witnessing tremendous expansion i0n the past 5 years, the brand continues to reach new avenues and a widespread clientele. We participate in approximately 12-15 exhibits a year, to elevate access to our work for clients all over India and overseas.
Our collection is proudly displayed and available at Bibi London, Vesimi Dubai, Collage Dubai, Hunar and Nidhi Studio and at our flagship store located in New Delhi.

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Custom Fittings

Get the perfect fit with our custom tailoring service with garments that are crafted based on your requirements.

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Private Design/Styling

Get a personalised, 3 hour styling session with us, and let us select the right styles and details for your special occasions.

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Bridal Consultation

Our exclusive 5 hour consultancy service to prospective brides is a unique, bespoke experience to organise your bridal ensembles and much more.

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