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Blog

Jaago Night Outfit Ideas: A Style Guide for Brides, Sisters & Friends

Before the pheras, before the sindoor, before any of the wedding's formal ceremonies begin - there is the Jaago. A night celebration that is less a ritual and more a declaration: that this family ...

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Karwa Chauth Express Delivery - Because the Moon Doesn’t Wait, and Neither Should You

Short on time before Karwa Chauth for your red Karwa Chauth outfit? The calendar has been showing you the 29th for weeks. You knew Karwa Chauth was coming. And somehow, between everything else that...

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The Karwa Chauth Lookbook - Dressed for the Moon, Dressed for the Moment

There is a particular kind of morning that every Karwa Chauth experiences. You wake up before sunrise, eat before the light fully arrives, and then spend the day doing something that most of the w...

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Dabka Zardozi - Indian Embroidery with Weight of Gold & The Work of Hands

There is a quality that the finest Indian embroidery shares with the finest Indian architecture. Both refuse to be hurried, and both accumulate detail in a way that reveals itself slowly. First the...

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Celebrating Sibling Bonds: Timeless Rakhi Gift Ideas For Sister

Every August brings that familiar, cozy feeling back into our homes. You can feel the warm buzz of family gathered in one living room. From that delicious smell of kitchen prep to brother-sister cu...

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Patola - The Weave That Patan Built and the World Has Never Stopped Wanting

There is a saying in Patan, Gujarat, that every weaver knows before they learn anything else: "Padi Patole bhaat, faate pan fite nahin." The design laid down on Patola may tear, but it shall never ...

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What to Wear for Teej - The Perfect Hariyali Teej Look

The incredible festivals across India are as vibrant as the culture itself. There is a particular kind of dressing that happens only a few times a year - the kind where the occasion itself tells yo...

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Bandhani - The Story of Thousand Knots and India's Most Joyful Craft

Indian textiles and crafts have a rich legacy just like the land itself. There is a particular kind of beauty that comes from constraint. Bandhani or Bandhej from Rajasthan is a story of beauty in ...

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Gota Patti Embroidery - The Gold Standard That Rajasthan Gave to Indian Fashion

Rajasthan is a land of abundance amidst the dry, arid desert. But it is a land of marvellous creations. From Bandhani to unique hand-block printing, Rajasthan has given us a bounty of textile craft...

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Kirandori Embroidery - When The Thread Radiates A Ray of Light

Multiple embroideries in India are popular and known for their heavy, majestic look - zari-heavy zardozi, the dense metallic shimmer of Kashmiri Tilla, and the shiny elegance of sitaara. Then there...

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